So I have been doing a bit of reading up on browser push notification and have seen some claims that push notification are as much as 60% more responsive than email marketing. It makes some logical sense seeing as one WILL see a message in a browser whereas with email they actually have to open the email, hoping the message doesn't end up in spam thus the user potentially not seeing it at all.
My main question is really... when you use a browser push notification what happens with users...
Please educate me on Push Notifications
* This article was originally published here
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