About this Episode
Is your agency holding you hostage?
It sounds funny to use those terms, but that’s really what it is.
Imagine this: Let’s say a company hires an agency to help them set up HubSpot. To get started, the agency takes control of all the login credentials and the seats that come what that HubSpot portal.
At first, this might make sense. The agency has the know-how to get everything set up. But as the months go by, the business might start to get uneasy. Their team can’t do ANYthing in HubSpot without the agency doing it for them.
Run a traffic report?
Call the agency
Build a landing page?
Call the agency
Schedule an email?
Call the agency
In each case, it’s the agency that holds all the cards.
And on top of that, all of the HubSpot knowledge remains with the agency. If they’re never teaching the business how to use HubSpot, the business can never do away with the agency. The business is stuck paying the agency, month after month, to see results. The business is a hostage.
If this sounds familiar, maybe it has happened to you. We promise you’re not the only one.
As Connor Delaney explains in this episode, agencies can do all sorts of things to lock in their clients. From keeping login credentials to using their own servers or even a homegrown CMS that stores all of the client’s contact records.
All too often, businesses sign a contract without reviewing it closely, trusting that the agency is acting in their best interest.
While we can’t force agencies to follow more scrupulous practices, we can equip you with the knowledge so you’re more informed the next time you ask an agency for help.
Connect with Connor
Connor is a sales consultant at IMPACT who helps businesses understand how they can break free from unproductive agency agreements.
Learn more about Connor
Connect with Connor on LinkedIn
Learn more about how we help break the cycle of agency dependency
Keep Learning
- Read: In-house Marketing vs Agency: What’s Best For Your Business?
- Read: Should You Hire An Agency to Create Your Content?
- Score yourself: Does your website build trust with buyers and bring in revenue?
Author: awinter@impactbnd.com (Alex Winter)
* This article was originally published here
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