The reward-based effort offers cash incentives to invited users for posting videos on the platform.
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The reward-based effort offers cash incentives to invited users for posting videos on the platform.
Threads Friends is similar to Instagram’s Close Friends feature and allows users to add up to 50 connections.
Ad growth slowed in the third quarter of 2026 but still brought in more than $11 billion in revenue, according to parent company Alphabet.
The company’s third-quarter 2026 earnings report showed more than 20 million new users since Q2, including 17 million in regions outside its core markets.
The company offered new insights into how its artificial intelligence enhancements are powering clicks and conversions.
The video creation app now features spooky fonts, sound effects and animations to help creators make their projects seasonally creepy.

Instagram Chief Adam Mosseri and conservative commentator Michael Shellenberger have separately opposed aspects of the regulations.
The video editing app was optimized for Apple’s new folding screen device and a soon-to-be-released desktop version is currently being tested.
A new study examines the evolving attitudes about artificial intelligence tools and data collection.
Alongside its third quarter earnings, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
The app published a series of videos that examined how companies including Princess Polly, Dossier and SharkNinja boosted their brand exposure.
The platform is experimenting with bonuses for invited creators and expanding its shopping affiliates program, as well as updating shopping analytics.
The platform has made its Universal Cart feature available to all U.S. users and published a guide on the best times to make purchases in major product categories.
The company said in-app sales surpassed $500 million between Black Friday Cyber Monday last year and users are currently looking for holiday inspiration.
The company continues to build out its video editing app with custom kit options and additional insights for creators.
The U.S. president walked back an earlier plan to broadcast the military firing squad, saying in a Truth Social post that many people “would rather not watch him die.”