Corporate, distribution and store staff can now apply to be influencers for the retailer’s brand portfolio, almost a year after the program’s launch.
* This article was originally published here
Tuesday, July 28, 2026
Gap Inc. opens creator program to employees
* This article was originally published here
Monday, July 27, 2026
Google’s ads biz gets boost from World Cup hype, Gemini improvements
Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.
* This article was originally published here
Sunday, July 26, 2026
From Yamal to the mall: How American Eagle is going back to school
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.
* This article was originally published here
Saturday, July 25, 2026
5 tips for building an effective brand presence on TikTok
A look at some of the best ways for marketers to engage with trends and influencers on the short-video platform.
* This article was originally published here
Friday, July 24, 2026
Will Meta’s massive AI bet pay off?
The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.
* This article was originally published here
Thursday, July 23, 2026
Wednesday, July 22, 2026
Meta’s AI-based layoffs allegedly targeted workers who had taken protected leave
The company used “a constellation of internal artificial-intelligence systems” to determine who would be included in its 10% reduction in force, per a lawsuit.
* This article was originally published here
Tuesday, July 21, 2026
Social platforms draw consumers in, but conversions falter
Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a fragmented customer journey.
* This article was originally published here
Monday, July 20, 2026
How TikTok Shop is changing innovation for food and beverage brands
Big companies, including PepsiCo and Mars, are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.
* This article was originally published here
Sunday, July 19, 2026
X updates its engagement bait detection
The platform is using Grok’s artificial intelligence system to remove accounts that solicit engagement from its creator revenue share program.
* This article was originally published here
Saturday, July 18, 2026
YouTube refreshes Studio and updates video guidance
The company is providing more insights via a rebranded analytics portal and also offered clarifications on the removal of unsatisfying or off-putting material.
* This article was originally published here
Friday, July 17, 2026
X adds Grok-powered insights to Ads Manager
The move represents the platform’s latest artificial intelligence integration advance, and could eventually lead to full advertising automation.
* This article was originally published here
Thursday, July 16, 2026
YouTube highlights brand partnerships with sports creators
The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.
* This article was originally published here
Wednesday, July 15, 2026
Instagram Reels adds more AI translations
The platform’s interface allows creators to process captions and audio that makes it look and sound like the original poster is speaking.
* This article was originally published here
Tuesday, July 14, 2026
X boosts the posts of users’ mutuals
The move will help people see more updates from profiles they follow, although the tweak seems like it shouldn’t have been needed.
* This article was originally published here
Monday, July 13, 2026
Instagram will charge for AI access
In a weekly Q&A, Chief Adam Mosseri said artificial intelligence models “are very expensive to run,” forcing the company to “either throttle people or ask them to pay.”
* This article was originally published here
Sunday, July 12, 2026
Google adds AI creation disclosure for ads
When brands use generative artificial intelligence tools in their promotions, Google’s SynthID will automatically detect and label the content.
* This article was originally published here
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