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Tuesday, June 30, 2020
What is the #1 thing sales people get wrong about marketing?
Aligning sales and marketing departments is the ever-elusive, gold standard for many businesses.
Their harmonious partnership plays a crucial role in generating high-quality leads and sales.
A...
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What is advanced HubSpot training? (benefits, cost, who it's for, and more)
Can you justify the investment you’re making with HubSpot right now?
That’s the question most marketing leaders want to know, but many of us don’t have a defined answer to.
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Why companies choose print ads over digital for value statements
A recent publication of the Sunday New York Times had six different full-page print ads from big-name companies like Mastercard, Campbell’s, Olay, and others.
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Monday, June 29, 2020
Why authenticity is the key to the success of the Hacker Valley Studio podcast ft. Chris Cochran (Inbound Success, Ep. 149)
How did two cybersecurity experts build a top 50 podcast?
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As consumers cautiously venture out, businesses need to assuage their concerns
The worry and excitement of the economy opening back up is high.
We have seen in recent news some states are doing well with COVID-19 numbers, with decreasing cases and hospitalizations, while...
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Influencers and Ephemeral Marketing: The Perfect Place for Brave Marketers
The fact that the digital marketing world is in constant movement and development is no secret to anyone. However, 2020 showed everyone just how fluid and versatile online marketing could become through the use of influencers and ephemeral marketing. And the shift from content and email marketing to the influencer approach is still not complete. Mainly because the first type of marketing gives marketers more control and has more metrics, it becomes clear that the digital marketing world can make a much larger impact through ephemeral marketing and the right influencers. In this article, we’re going to look at the advantages brought by choosing the path of influencer marketing campaigns and ephemeral marketing.
Authenticity with Impact Through Influencer Marketing
The digital marketing world, and especially the modern customer, has changed a lot compared to 20 years ago. Playing a Book of Ra on your mobile is a lot different than shopping at the newly opened supermarket in your area. Nowadays, people won’t just get a product because a big star promotes it or because an expert recommends it. The amount of research done by customers shows that they would much rather buy a product when it’s promoted by an influencer that has strong links with the domain or industry the product represents. So, creating a powerful, authentic, bond between the person promoting the product and her audience is the thing that makes these campaigns a lot stronger compared to PPC, for example.
When you choose this specific marketing channel, you’re relying much on the connection between the influencer and the audience. That’s why you need to make sure you always find an influencer that covers a domain close to what your product or service is offering. To give you the perfect example, the world’s most popular PewDiePie managed to transform Flappy Bird into a world phenomenon after sharing the game on one of his streams.
What About the Ephemeral Marketing Strategy?
If you’re not familiar with the concept of ephemeral marketing, let’s start by defining this unique marketing strategy first. Just like the name suggests, ephemeral marketing is mainly done through images or videos that are only accessible for a brief period. Platforms such as Snapchat made ephemeral marketing possible, and it transformed the entire concept into a phenomenon as many influencers turned to this form of advertising. The idea takes advantage of the FOMO (fear of missing out) phenomenon, and the aim is to generate an immediate response from the user. Recently, other social media platforms included the possibility of ephemeral marketing through stories.
Now that we defined the concept of ephemeral marketing, let’s check out the advantages of going for such a marketing campaign.
The main advantage of such a marketing campaign is the increased instant response you get when you target your product properly. Since the stories have a limited duration and they are only valid for a limited period, there are bigger chances a viewer will decide to check out your product on the spot. Another advantage that ephemeral marketing brings for marketeers is the lower price you have to pay for an influencer in your niche to display your product. In other words, since it’s not a lengthy clip and the influencer doesn’t even need to star in the ephemeral marketing material, you can expect some lower costs. Also, since the marketing elements of a temporary campaign are tightly linked with the social media account of the influencer, it’s a great opportunity to create a good bond between your product and the audience.
How do Ephemeral Marketing and Influencer Marketing Mix?
Even though we presented these two digital marketing approaches as being separate and it may leave the impression of some sort of competition between them, some of the best results are obtained when these two strategies are combined.
Please note that you need to know what you’re doing when choosing any of these marketing approaches. When talking about influencers, you need to spend a lot of time figuring out which one works best for your product or service. And when you decide that going with ephemeral marketing is the best idea, don’t forget these two aspects. You will need to spend time finding the right influencer, and you also need to figure out how to capture the very essence of your product in the limited time you can use.
So, while you can easily combine ephemeral and influencer marketing, the main focus remains on choosing the best influencer. Just like in the previous example with PewDiePie, the way you present the product isn’t that important when the influencer is chosen properly and has loads of authority in the right niche for your product.
Since we mentioned how these two marketing strategies mix, it’s good to note some differences. While influencer marketing requires a lot of work before the campaign starts, with finding the influencer and agreeing to all of the details, ephemeral marketing requires a lengthier involvement for a marketeer. You need to stay active on social media, refresh the stories, and connect them with various other events that could boost your reach.
And while these two methods are trending right now and bring the most palpable results in terms of marketing, you shouldn’t completely forsake other methods. Content and email marketing should be kept as support methods for influencer and ephemeral marketing strategies.
We invite all our readers, no matter if they’re involved in the marketing game or not, to share their experiences with both marketing strategies. From ways of combining them, and just about any tip that could help a marketeer figure out the best way to promote their product, we encourage you to share your thoughts.
* This article was originally published here
Sunday, June 28, 2020
The ultimate guide to marketing to Gen Z [Infographic]
As marketers, we know that it’s not always the wisest decision to use the same marketing strategies, tactics, and messaging to reach audiences with completely different backgrounds.
It’s just not...
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Saturday, June 27, 2020
Why trust is essential in the era of working remote [Infographic]
2020 has brought on a lot of changes for the world and, at the top of that list, was many businesses shutting their doors and sending their employees home to work remotely.
Are your employees...
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WP free version its almost impossible
I have a blog on WordPress in the free version, but it is almost impossible to do anything more than a simple post. Plugin requires account upgrade, extensions require account upgrade, anything beneficial for your blog requires an account upgrade. I don't live in a place where the currency is the dollar, and the dollar is 1 to 4, so $ 96 (upgrade from free to premium) is equivalent to approximately 400 in the local currency. For those who have the same condition or those who have the dollar as a local currency but cannot pay, how did they get over this situation?
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Friday, June 26, 2020
Managing a remote sales team? 6 tips for creating the right communication cadence
In light of the recent global events, you may have found yourself in a position where you are now managing a remote sales team.
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Unclear about amazon affiliate links
i want to place amazon affiliate links.
its about a specific product from amazon UK. i would like to give links for other markets as well - but this specific product does not exist in other markets.
can i just create links to similar products in other markets? is that "legal"?
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* This article was originally published here
Thursday, June 25, 2020
75% Affiliate Income With The Blockbuster Email Marketing Toolkit
Earn $11 Per Sale With Blockbuster Email Marketing Toolkit. Award-winning Product With The Best Customer Feedback. Lowest Product Price And High Conversion Pitch Page Will Give Maximum Earning Per Day.
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* This article was originally published here
Recession marketing tips: 3 most impactful strategies to keep your business thriving
On March 12, airlines canceled our upcoming honeymoon flights to France.
On March 15, I canceled my bachelorette trip after my friends told me they wouldn’t feel safe. On March 16, the issuing of...
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How can i make money with my porn site that has an avarage of 1k viwers per month. HELP !!!
I have my crakrevenue account and ads on my page. I get around 200clicks on ads but its been like 5 months now and all i got is 2.30$. is there anyone who can help me.
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* This article was originally published here
Wednesday, June 24, 2020
Google launches Keen — a new app to help you spend more time doing what you love
In the world of digital marketing, when Google makes an announcement, the ripples are felt everywhere. Take, for example, regular search algorithm updates, which can trigger near hysteria as...
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Hi ! everyone. PLEASE how do I edit my email list?
I have these lists (email addresses only) from previous industry, how can I convert it into a CSV file to include other fields like names and phone numbers etc... customer details? ANY guide to get me started is what I essentially need. THANKS FOR YOUR HELP!
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* This article was originally published here
Tuesday, June 23, 2020
Facebook and Instagram will allow users to 'turn off' political ads ahead of 2020 election
On June 16, Facebook formally announced a new voting information campaign in advance of the impending 2020 U.S. presidential election.
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Looking for Affiliate Marketer. Anyone Interested?
Hello There,
We are looking for Affiliate Marketer to Promote our 350+ Online Training Course.
45% Commission Rate
60 Days cookie policy
Bonus Commissions
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* This article was originally published here
Monday, June 22, 2020
9 black and minority marketers and thought leaders you should be following
In my junior year of college, I glanced at my tuition bill to see I received a “marketing minority scholarship.”
And I found it hilarious.
It was an ongoing joke in my heavily South Asian peer...
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Using competitive intelligence to get better marketing results Ft. John Booth of Cipher Systems (Inbound Success, Ep. 148)
Billion dollar companies rely on competitive intelligence to stay ahead in their markets. What lessons can the rest of us take from how they use CI to make better decisions?
This week on The...
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