Make Money Online Fast: July 2025

Tuesday, July 22, 2025

Study Shows Teens Are Increasingly Relying on AI Chatbots for Social Interaction

Are we pushing too fast, too soon on AI companions?

* This article was originally published here

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Monday, July 21, 2025

Sales Training: How Much Does It Cost?

Every year, it gets more and more expensive to run your business. To keep up, you expect your team to increase sales so you can meet your business goals.

Many business leaders look to improve the performance of their sales team by investing in a sales training program. These sorts of training initiatives are big business: U.S. companies spend more than $15 billion on sales training each year.

With a limited training budget, you need to know that the dollars you spend on training are going to come back to your business as increased revenue.

With that in mind, let’s look at some sales training options and what you can expect to spend on them.

Remember, sales training comes in all shapes and sizes — from free online options to AI training tools to fully customized training programs for enterprise-level teams. Below, I’ll break down some different options and what you (and your team) can expect to spend on each. I’ll cover:

The price range of sales training
Representative options for every budget
Some pro tips to improve the effectiveness of any training you do

Why you should invest in sales training

A business cannot prosper without sales, and there are graveyards littered with organizations that wasted away because they couldn’t get prospects to buy.

Whether you’re a solopreneur or a company of thousands, sales success is vital to your growth. The better your sales conversations go, the better your bottom line.

But sales is hard. In 2023, only about a quarter of sales professionals exceeded their quota.

Improving these numbers takes time. In addition to sales training for your frontline sales reps, you should audit your entire sales process, including prospecting, sales enablement, pipeline management, and communication.

Sales performance depends on a dizzying number of variables, and the more you can improve each one, the more you’ll see your team sell.

For this reason, sales training is a crucial investment for companies of all sizes and types.

For the most successful sales teams, ongoing training is part of their culture. Sales reps are reviewing calls with their managers, practicing role-plays with their colleagues, regularly attending online workshops, and reading books to stay on top of their game.

If organizations don’t create a training budget and invest in their teams, their sales performance will suffer.

At the same time, just throwing money at a problem won't solve it. Sales success depends on both the desire to improve and the resources to learn how.

The cost of sales training

So, what should you expect to spend on sales training? You probably won’t be surprised to learn that sales training runs a wide spectrum in terms of cost. There are free options, and there are options that cost tens of thousands of dollars.

In general, what you’re going to pay will vary based on a few factors, all of which are pretty obvious:

The amount of personal feedback: In general, the more individual attention you get, the more you’ll pay.

The “prestige” of the teacher: The more well-known, the more you’ll pay.

Program duration and number of participants: The longer the training and smaller the cohort, the higher the cost.
The degree of customization: If you want your sales training content catered to your business or industry, expect to pay more.

While the costs can vary widely, you can expect to pay between $400 and $3,000 for a reputable sales training program. However, there are numerous free (and cheap) options for those with smaller budgets, as well as high-end options for larger teams.

One final note: This is by no means meant to be an exhaustive list of the best sales training programs. There are literally thousands of options and hundreds of companies out there that promise to help you improve your selling. The examples below merely represent a range of price points.

Now, let’s dive in, starting with free options.

Free sales training options

Don’t look down your nose at free sales training programs. These are resources that you can consume on-demand, and some grant certifications as well.

Online training

HubSpot Academy: Inbound Sales Certification
For those of you in the inbound space (and let’s be honest, everyone wants to be in inbound these days), this free, three-hour course (plus exam) offers a great overview of how you can use inbound principles to enhance your sales skill set.

IMPACT+: Masterclass: The Fundamentals of Endless Customers
This free course offers a new approach to sales that focuses on buyer education and trust. Marcus Sheridan explains how savvy sales reps are using his framework to shorten the sales cycle and improve close rates. From there, you can take free courses that focus on prospecting, 1:1 video techniques, and sales enablement.

Coursera: Successful Negotiation: Essential Strategies and Skills
There are hundreds of sales and marketing courses on Coursera. This one, put on by the University of Michigan, offers 17 hours of instruction on several sales-related topics. It’s free to enroll, but to earn the certificate at the end you’ll need to pay about $100.
Sales Scripter: SMART Sales System Training Program
This is another example of a great free resource out there. In 13 hours, you’ll receive instruction in a range of sales skills, from writing sales scripts to how to prospect on LinkedIn.

Books and podcasts

Each year, there are whole libraries of new books written about sales — and weeks’ worth of podcast content. While these resources don’t offer you the interactivity of traditional training, they can be a vital supplement to learning you do through other pathways.

Gap Selling by Keenan challenges traditional sales techniques so salespeople can break through and close more deals.
Baseline Selling by Dave Kurlan uses baseball as an analogy for sales success. His deep focus on building relationship and emphasis on the buyer's problems makes this an essential read.
The Challenger Sale by Matthew Dixon and Brent Adamson explains how great salespeople build the right relationships with their customers.
The GTM Now Podcast puts out weekly episodes with top business luminaries who share their stories and advice.
Sales Logic Podcast seeks to build your confidence by addressing the most challenging questions in sales. Episodes drop weekly.
Endless Customers Podcast helps you win trust and close more sales by focusing on buyer education.

Pro tip: Want to multiply the learning you get from a book or online course? Take it with a friend or form a book group. Research shows that when you discuss ideas and engage with concepts, you’re more likely to retain what you learn.

Mid-level options: Certificates and courses ($400-$6,000)

There are thousands of online and in-person options for sales training, so picking the right one will come down to your budget, time frame, and area of focus.

Major universities offer sales certificate programs to enhance your skills and build your resume.

For example, check out this option from Northwestern’s Kellogg School of Business: Mastering Sales: A Toolkit For Success. This 10-week online course includes live lectures, activities, and homework. Those who enroll can expect to dedicate 4-6 hours each week, and the cost is $2,470.
Cornell offers an online Sales Growth certificate that can be completed in three months, with 3-5 hours of work required each week. For a total cost of $3,900, students learn from professors, peers, and learning modules.

cornell sales training

If you’re not interested in the university route, you can work with a reputable sales training company like Dale Carnegie. Their Dale Carnegie Sales Training: Winning with Relationship Selling program offers franchised learning opportunities all over the world. Three full-day sessions (or eight shorter ones) will run you $2,195. You’ll get hands-on instruction from certified trainers to help you develop and implement a sales strategy.

Pro tip: Many of these options offer online communities and forums for connecting with other sales professionals just like you.

Make use of these!

Network with your peers and see if anyone will be willing to practice what you’ve learned. When you do low-stakes role-plays, you maximize your learning.

High-end sales training cost: Customized group instruction ($10,000 and up)

At the top end of the sales training pyramid are customized learning experiences. These could occur on site at your location or online, but you’re paying a premium for a personalized training program.

This type of training prices out most buyers, so it’s specifically for corporate group training and high-earning individuals who are looking for that extra edge to advance. At this level, price is highly customized based on the needs of the client and the number of participants.

Organizations like Hoffman and Rain Group offer programs for teams to reach the next level. Here, a Rain Group spokesman explains one of its training options.

If you’re in the market for this kind of tailored program, talk to your network to try and get a recommendation. See what options have been most impactful for others. Then reach out and negotiate. If you’re a high-end client, firms will fight to win you, so take advantage of that position.

Note: You’ll be expected to pay travel costs if you’re looking to have an on-site training program.

Pro tip: You can make the best sales training even better by actively incorporating it into your company culture after the training ends.

Before your training starts, form an “accountability pact” with your team that helps you keep practicing what you learn. During the training ask for materials and recommendations for bringing what you learn into long-term practice

AI training tools

AI-powered sales training represents an exciting horizon. Need a late-night role-play session before a big pitch? Want feedback tailored to your specific field? An AI tool can be that tireless sparring partner that's training on company data.

Yoodli has basic free plans, with their advanced plan coming in at $20/user per month, which offers unlimited roleplays with tailored feedback. Here's a quick video explaining how it works.

Hyperbound goes a bit farther, analyzing calls you win and calls you lose to customize roleplays to your own development. Although pricing is not available on Hyperbound's website, some internet sleuthing suggests you'll pay over $10,000 per year for a company license.

hyperbound

Find the training you need

According to the U.S. Bureau of Labor and Statistics, there are over 13 million salespeople in the country. That’s over 8% of the total labor force in the United States.

But recently, that number has been shrinking as salespeople play a smaller and smaller role in customer purchases. Today, buyers are looking to self-educate, only reaching out to a sales rep when they are in the final stages of their buying journey — if they reach out at all.

In such a competitive marketplace, it’s imperative that sales teams stay on top of their game, sharpening their skills with regular training and self-study.

The options above can help you do just that.

At IMPACT, we know that marketing, when done right, can dramatically enhance your sales efforts. We've guided hundreds of businesses to sales and marketing success using our Endless Customers System™. If you're ready to finally get your team all pulling in the same direction, talk to us to see what's possible.

Author: jbecker@impactbnd.com (John Becker)

* This article was originally published here

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Sunday, July 20, 2025

Research Shows That Snapchat Delivers Better Results for E-Commerce Brands

The data also shows that apparel brands see the best results.

* This article was originally published here

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Saturday, July 19, 2025

5 Perfect Examples of IMPACT Client YouTube Channels

Picture the last time a prospect peppered your sales rep with rapid‑fire questions about cost, quality, and “Is this really right for me?” Did your team send a tidy three‑minute video that nailed every answer, or did they type a novella in email and hope for the best?

The first scenario is standard operating procedure for the five IMPACT clients you’re about to meet. Each has built a media‑company‑quality YouTube channel that feeds marketing, accelerates sales, and turns skeptical researchers into eager buyers. They’re living proof of the Endless Customers mantra:

“Will this induce more trust?”

When the answer is yes, you hit record.

Let’s unpack how Sheffield Metals, Len’s Cove Marina, CSI Accounting & Payroll, Anderson Trucking Service, and Fire & Ice Heating & Air turn videos into revenue—and how you can copy them.

1. Sheffield Metals

Why it’s perfect

47.3 K subscribers and 569 videos keep buyers binging
60 + qualified leads per week land in the CRM (per client data)
Videos double as assignment‑selling assets, slashing call prep time
Entirely in‑house production—proof a manufacturer can think like a studio

Sheffield’s secret is radical transparency. Type “metal roof problems” or “standing‑seam vs shingles” and you’ll find cost, problems, comparisons, reviews, and best‑of—The Big 5—in clear, search‑friendly titles. Their 8‑minute “How Much Does a Metal Roof Cost?” clip arms reps for every pricing conversation.

“Video lets salespeople clearly communicate cost and value—even when they aren’t there in person.” — Endless Customers (Chapter 12)

Steal this

Build an 80 % video that answers the seven questions you answer on every sales call.
Hire or upskill an internal videographer so product experts stay on camera, not agencies.
Add CTAs that push viewers to design‑your‑roof calculators—Sell in ways others aren’t willing to sell.

2. Len's Cove Marina

Why it’s perfect

69.9 K subscribers and 190 + videos prove a marina can out‑publish media companies
Owner Sean Wallace stars in most episodes—SME authority with a dockside smile
Thumbnails scream curiosity (“$10K Boating Mistake!”) while titles front‑load keywords

Every upload tackles the worries that keep boat buyers awake: cost of repowering, insurance pitfalls, and the best family pontoons. By “saying what others won’t say,” Len’s Cove grabs Google and YouTube rankings for virtually every Big 5 query in their niche. Their videos then appear in follow‑up sales emails, nudging prospects to schedule a personalized Boat Chat.

Steal this

Put your owner or GM on camera—buyers crave real expertise, not spokes models.
Bundle related clips into playlists so your channel feels like Netflix, not a junk drawer.

3. CSI Accounting & Payroll

Why it’s perfect

836 subscribers and 460 videos in a “boring” industry
Animated explainers turn tax code into plain English
Weekly cadence builds an always‑fresh library for sales and customer success

CSI proves that complexity is a content gold mine when you focus on buyer confusion. Some videos have become mandatory pre‑call homework for new leads. No surprise their average sale price jumped 39.7 % after adopting Assignment Selling (see Chapter 18 of Endless Customers).

Steal this

Use Loom or Descript to overlay graphics on talking‑head footage—visuals beat jargon.
Turn FAQs into short‑form vertical videos for quick wins on LinkedIn and Shorts.
End every video directing your viewers to a self‑pricing tool buyers love.

4. Anderson Trucking Service

Why it’s perfect

8.4 K subscribers, 463 uploads, and a content library built to recruit and educate
Dozens of drivers, recruiters, safety pros, and execs rotate being on camera—faces, not logos
A video podcast repurposes long‑form interviews into Shorts, increasing reach without extra lift

ATS doesn’t just recruit—they educate. Their YouTube channel doubles as a full-service resource for the entire trucking industry. The standout? Beyond the Road (BTR)—a monthly video podcast breaking down the latest shifts in trucking. From fuel prices to regulatory changes, BTR helps logistics pros plan smarter and react faster. It’s industry intel straight from the front lines, delivered by a company that moves the freight.

Then there’s the ATS Learning Hub—a comprehensive playlist covering everything from “Supply Chain 101” to deep dives into niche verticals like hospitality logistics and food & beverage shipping. It’s like a masterclass in freight, free to anyone who wants to level up.

But ATS doesn’t stop at one channel. Their Over the Road channel shares in-depth interviews, career growth tips, and real talk from drivers who’ve lived it all. Meanwhile, Anderson Trucking Service Careers focuses squarely on life at ATS—what it’s like to apply, train, work, and grow. From recruiter Q&As to orientation footage, it’s a transparent window into the driver experience.

Steal this

Launch a monthly podcast that doubles as a video series—efficiency meets authenticity.
Film real employee stories on‑site; polished sets are optional, sincerity isn’t.
Use chapter timestamps so prospects can jump to the questions they care about.

5. Fire & Ice Heating & Air

Why it’s perfect

13.4 K subscribers and 320 + videos educate homeowners
“What It’s Like to Work with Us” playlist pre‑answers process questions, boosting conversion
Shorts tackle micro‑learning moments: “3 signs your AC is failing” in less than a minute

Fire & Ice nails the Show What Others Aren’t Willing to Show pillar. Transparent review videos pit their own brand against competitors, while walk‑throughs of real installations prove craftsmanship. The result: fewer price shoppers, more value‑minded buyers.

Steal this

Record a candid walkthrough of your onboarding process—buyers fear the unknown more than price.
Repurpose every long‑form explainer into at least three Shorts (Make Them Click, Make Them Stick).
Embed customer‑journey videos on proposal pages to reinforce social proof at decision time.

Ready to build your own lead-generating channel?

These five companies are running full-fledged media operations inside their businesses. Each one proves that when you publish consistently, speak directly to buyer questions, and put real people on camera, trust follows. Leads follow. Sales follow.

Now it’s your turn.

Whether you’re just getting started or looking to sharpen your strategy, you don’t need a Hollywood budget—just a commitment to showing what others won’t.

Build your Learning Hub. Answer The Big 5. Launch your Selling 7. Turn your YouTube channel into the hardest‑working salesperson on your team.

At IMPACT, we coach businesses just like yours in the Endless Customers System™–a proven approach that puts video at the heart of your sales and marketing. We’ll help you build a YouTube presence that educates buyers, builds trust, and drives real revenue.

If you're ready to stop guessing and start growing with YouTube, let’s talk.

* This article was originally published here

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Friday, July 18, 2025

Instagram Promotes DM Translation and Scheduling Features for Business Users

Some relatively new considerations for your IG strategy.

* This article was originally published here

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Thursday, July 17, 2025

X Looks To Add Branding Markers to Screenshots of Posts

This could be an important branding opportunity for the app.

* This article was originally published here

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Wednesday, July 16, 2025

X Shares Key Data on Holiday Season Planning [Infographic]

Some key notes to keep in mind for H2 planning.

* This article was originally published here

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Tuesday, July 15, 2025

TikTok Adds Scheduling Options in Post Composer

Another option to manage your TikTok updates.

* This article was originally published here

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Monday, July 14, 2025

5 YouTube Video Types That Build Trust and Drive Sales

Picture this: It’s 10 p.m., you’re researching a complex purchase, and you stumble on a three‑minute video that finally explains — in plain English — what drives the price up or down. Instantly, you feel lighter. You’ve found a brand that gets you.
That moment of relief is exactly what your buyers crave.

If you’ve embraced The Big 5™ in written form, you already know that answering the hard questions is the fastest way to build trust online. But buyers don’t live on blog posts alone.

They stream. They binge. They forward links to teammates. And more often than not, they do it on YouTube, the world’s second‑largest search engine.

At IMPACT, we’ve helped hundreds of mid‑market companies turn YouTube into a sales accelerator. The playbook is surprisingly simple: translate each Big 5 topic into a distinct video style. Nail these five formats and you’ll meet buyers where they’re most comfortable — face to face, before you ever hop on a call.

Ready? Let’s roll the camera.

The Big 5, Now in Living Color

Editor’s note: The Big 5™ (Cost & Price, Problems, Versus & Comparisons, Reviews, Best‑in‑Class) sit inside the “Talk” pillar of the Endless Customers System. Bringing them to video lets you Show as well as Talk, doubling the trust impact.

Below you’ll find the five YouTube video types that map directly to The Big 5. For each, we‘ll cover why it works, how to produce it, and a real‑world example from an IMPACT client or community member.

1. Cost & Price Videos: "Let's Talk Numbers"

Why they work
Money questions keep buyers up at night. A clear, honest cost video turns anxiety into appreciation and positions your brand as the straight‑shooter in your space.

What to film

What drives costs in an industry up?
What drives costs in an industry down?
What makes some companies so expensive?
What makes some companies so cheap?
Where YOUR prices fall (range)

Production tips

Use on‑screen graphics to visualize ranges.
Keep it under five minutes; buyers want clarity, not a lecture.
Pair with a downloadable checklist in the description.

Example in action

2. Problems Videos: "The Bad, the Worse, and the Fix"

Why they work
Addressing drawbacks shows buyers you value truth over spin. Problems videos weed out poor‑fit leads and attract serious prospects who respect candor.

What to film

Name the top problems with your product, service, or method.
Explain why each occurs.
Offer realistic solutions or alternatives (even if it means recommending a competitor).
End with who should and shouldn’t consider you.

Production tips

Film in a Q&A style with a subject‑matter expert and host.
Show real‑life footage or photos of each issue.
Time‑stamp each problem in the video chapters for easy navigation.

Example in action

3. Versus & Comparisons Videos: "This vs. That"

Why they work
Buyers inevitably stack options side by side. Do it for them and you own the narrative.

What to film

Start with the big questions:
1. Your Product vs. Another Product
2. Option vs. Option
3. Accessory vs. Accessory
4. Company vs. Company
5. Methodology vs. Methodology
Lay out criteria (price, performance, maintenance).
Use a split‑screen graphic or whiteboard to score each category.
Share who wins in specific scenarios.

Production tips

Embrace your bias: disclose if you sell one option.
Include third‑party data (test results, reviews).
Invite a customer guest star who has tried both.

Example in action

4. Review Videos: "The Good, the Bad, the Honest"

Why they work
Social proof on steroids. A balanced review signals maturity and positions your team as sherpas, not shills.

What to film

Introduce the product/service and who it’s for.
Walk through features, pros, and cons on camera.
Share real customer feedback (screenshots, clips).
Conclude with fit/not‑fit guidance and next steps.

Production tips

Use b‑roll of the product in real use.
Add chapter markers like “Unboxing,” “Pros & Cons,” “Should You Buy?”
Keep tone conversational; pretend you’re advising a close friend.

Example in action

5. Best in Class Videos: "The Top 5 You Should Know"

Why they work
Buyers start with “best” searches to map the landscape. By curating the field, you become the default guide.

Here are some common phrases customers search for when looking for the “best”

Most / Least
Best / Worst
Highest / Lowest
Fastest / Slowest
Strongest / Weakest
Loudest / Quietest
Biggest / Smallest
Newest / Oldest
Safest / Riskiest
Brightest / Dimmest

Heaviest / Lightest
Thickest / Thinnest
Richest / Poorest
Easiest / Hardest
Cleanest / Dirtiest
Cheapest / Most Expensive
Quickest / Longest
Smartest / Dumbest
Warmest / Coldest
Sharpest / Dullest

What to film

Set criteria for “best” (customer service, warranty, innovation).
Rank 5–7 options objectively.
Clearly state whether you’re on the list and why.

Production tips

Resist the urge to make it a sales pitch.
Credit your sources (industry reports, awards).
Update annually and link old versions for transparency.

Example in action

Bringing it All Together

Creating these five video types will not break the bank, but they will break the ice with skeptical buyers.

Start with Cost & Price (it’s the fastest trust win), then aim to publish two new Big 5 videos per week. Within just a few months, you’ll own more of the buying conversation than competitors who spend twice your ad budget.

Your buyers are already on YouTube. Start filming The Big 5 today and turn silent browsers into educated, confident prospects who want to talk to your sales team.

If you're ready to stop guessing and start growing with YouTube, let’s talk.

* This article was originally published here

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Sunday, July 13, 2025

TikTok Launched Its Own Font To Expand Its Familiar Style

A new option to extend the look and feel of TikTok beyond the app.

* This article was originally published here

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Saturday, July 12, 2025

Meta Shares Updated Reels Ads Guide, Including Creative Tips

Some pointers for your Facebook and IG Reels approach.

* This article was originally published here

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Friday, July 11, 2025

YouTube Shorts vs. Long-Form: How to Balance Both for Maximum ROI

You already know YouTube is a great platform for reaching buyers. Lately, though, every conversation seems to circle back to YouTube Shorts.

Colleagues keep saying their feeds are packed with these bite‑sized vertical clips, and audiences can’t get enough of them. So, which format should your team lean into?Shorts and long‑form each do a different job, and your greatest ROI comes when they work together.

In this article, we’ll break down exactly how to make that happen, step by step.

Why YouTube Shorts deserve a permanent spot in your marketing strategy

Think of Shorts as your brand’s introduction. Make them quick, friendly, and impossible to ignore. They’re a low‑commitment invite that stops the scroll and lets viewers sample your expertise in under a minute.

Use them to surface a pain point, offer a glimpse of the fix, and leave people hungry for the deep dive.

Here is why Shorts deserve a permanent spot in your mix:

Massive discovery engine. Shorts live in a separate vertical feed and get algorithmic preference. They get exponential eyeballs at minimal cost.
Frictionless creation. A phone, a hook, and sixty seconds. That’s it. Ideal for rapid testing of angles, offers, and personality.
Mobile‑first attention. Your buyers are scrolling between meetings. Meet them there.

Four reasons long-form video still wins the sale

Shorts spark curiosity, but curiosity alone rarely signs a purchase order. When prospects are weighing real dollars (or their reputation), they look for deeper proof.

Long-form videos give you the runway to teach, demonstrate, and answer every silent objection, so viewers finish feeling confident and ready to act.

Here are four reasons to focus on long-form video on YouTube:

Depth builds trust. Ten‑minute demos, case studies, or videos that explain cost in your industry let viewers see the full picture and your expertise.
SEO staying power. Long videos can rank for years, gathering compound traffic from search and suggested videos.
Higher monetization ceiling. Multiple ad breaks, merch call‑outs, and detailed CTAs increase lifetime value.
Community magnet. Subscribers stick around when they feel informed, not teased.

How to use Shorts and Long-Form together on YouTube

When you treat Shorts and long‑form as teammates, you meet buyers at every point in their journey. Here’s a simple playbook you can follow without adding extra hours to your workflow:

Start with long‑form. Record a 5‑ to 10‑minute video that teaches, demonstrates, and answers every silent objection. Be radically transparent. Cover pricing, drawbacks, and real‑world results that most competitors avoid.
Spin off Shorts from the same topic. Clip key moments (or shoot fresh vertical takes) that spotlight a single pain point or intriguing question. End each Short with a direct link or CTA to watch the full video.
Cross‑pollinate nonstop. Use end screens, pinned comments, and playlists to bounce viewers back and forth. The goal is a friction‑free loop that keeps them learning (and converting).

Follow this cadence and you’ll create quick wins that spark curiosity and deeper assets that seal the deal.

Repurposing workflow for zero burnout and maximum output

Small marketing teams don’t have time to reinvent the wheel for every platform. Repurposing lets you squeeze more value from each long‑form video, multiplying your output without multiplying your workload.

Start with the long script. Highlight every “aha” moment.
Clip 3–5 vertical snippets at 15–60 seconds each.
Hook hard. Open each Short with motion, a bold claim, or a face.
Cross‑link. Pin a comment in the Short driving to the long video; add an end screen in the long video that points to your hottest Short.
Batch & schedule. Record on Tuesday, edit Wednesday, schedule a month’s content before Friday.

YouTube metrics that move the needle

How do you know if your strategy is working? Track these metrics, then double down on what moves viewers closer to a purchase:

Shorts: 2‑second retention, likes per 1,000 views, click‑through to channel.
Long‑form: average percentage viewed, subscriber growth, and assisted revenue.
Hybrid health: the number of viewers who land on a long video after watching one of your Shorts—the clearest signal your funnel is working.

Common pitfalls (and how to dodge them)

Vanity‑view delusion. High Short views with zero downstream traffic? Your hook entertains but doesn’t match buyer pain.
One‑and‑done uploads. Shorts decay fast; post at least three per week.
Not optimizing the edit. Vertical clips need custom subtitles and punchier pacing. Don’t just slice your widescreen edit.

Ready to launch your hybrid video engine?

By executing the perfect blend of Shorts and long-form video on YouTube, your video strategy will be headed for greatness.

Still feel like you need some help with this?

That’s where we come in. At IMPACT, we coach businesses just like yours in the Endless Customers System™–a proven approach that puts video at the heart of your sales and marketing. We’ll help you build a YouTube presence that educates buyers, builds trust, and drives real revenue.

If you're ready to stop guessing and start growing with YouTube, let’s talk.

* This article was originally published here

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