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* This article was originally published here
Tuesday, July 14, 2020
YouTube to offer more in-video ads, boosting ad space and lowering cost
On July 7th, YouTube announced that mid-video ads would be placed on eight minute videos now, instead of the previous length of 10-minutes.
Interruption for viewers is standard, but may now be more...
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* This article was originally published here
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* This article was originally published here
Most common problems you’ll face with a digital marketing consultant
A few years before I became a coach at IMPACT, I worked on a small in-house marketing team at a non-profit in D.C.
Like many in-house marketing teams, our resources and staff capacity were...
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* This article was originally published here
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* This article was originally published here
Monday, July 13, 2020
Mastering YouTube advertising Ft. Cory Henke of Variable Media (Inbound Success, Ep. 151)
What's the secret to getting big results from YouTube ad campaigns?
This week on the Inbound Success podcast, Variable Media founder and CEO Cory Henke covers everything you need to know about...
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* This article was originally published here
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* This article was originally published here
LinkedIn’s new name pronunciation tool can make your communication more effective and inclusive
"I'm sorry Miss Sukhraj,” said the woman at hotel reception as I hung up the phone.
I was floored, and not just because I was struck by a falling blind in my New York City hotel room, but because...
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* This article was originally published here
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* This article was originally published here
Sunday, July 12, 2020
HubSpot CRM review 2020: A super honest look at the pros, cons, and sales tools
When HubSpot released their free CRM (Customer Relationship Management) and Sales Tools in 2014, they added a whole new dimension to the company's offerings and value.
They expanded its...
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* This article was originally published here
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* This article was originally published here
Saturday, July 11, 2020
Redesigning your website? Don’t make these SEO mistakes [Infographic]
If you’re considering or currently undergoing a website redesign, I’m sure you come to learn what a big project revamping your brand’s digital space can be.
From creating modern, fresh page designs...
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* This article was originally published here
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* This article was originally published here
Friday, July 10, 2020
6 best ways to decrease the bounce rate on your website
Many of us have worked tirelessly to increase our website's traffic, hoping this will also increase the number of people on our site who convert on our landing pages.
But what good is traffic...
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* This article was originally published here
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* This article was originally published here
Thursday, July 9, 2020
Should you build your e-commerce website on HubSpot?
Are you shopping around trying to find out where you should build your e-commerce website?
If HubSpot is on that list, I have some bad news for you. You cannot build out a full blown...
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* This article was originally published here
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Why trust is the true currency for any business
Trust is a foundational principle that transcends all industries and markets. Principles have no beginning and no end.
If you were to ask someone if Facebook or Google are going to be fundamental...
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* This article was originally published here
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* This article was originally published here
Wednesday, July 8, 2020
How do I increase my Glassdoor rating?
Back in 2016, we were just coming out of a tough time here at IMPACT.
We went through a long period of high employee turnover in 2015 so we made some huge improvements to our team experience...
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* This article was originally published here
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* This article was originally published here
Tuesday, July 7, 2020
COVID-19: Could post-pandemic sports draw fans and advertisers in new ways?
Last month, as professional soccer began its return to Europe, games in Spain’s top league were broadcast with computer-generated crowds.
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* This article was originally published here
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* This article was originally published here
Monday, July 6, 2020
How attribution reporting helped iCIMS improve its Google Ads performance ft. Joel Maldonado of Path Interactive (Inbound Success, Ep. 150)
How would you change your digital marketing spend if you knew with 100% certainty what was driving results?
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* This article was originally published here
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* This article was originally published here
The 5 triggers of brand authority from DigitalMarketer’s Ryan Deiss [Video]
Does anyone care that you exist? Does your presence turn a glance into a stare?
These are the questions Ryan Deiss presented the audience at IMPACT’s annual conference, IMPACT Live 2019 (now...
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* This article was originally published here
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