Monday, August 10, 2020

How Lessonly grew marketing ROI 10X by cutting MQLs in half Ft. Kyle Lacy (Inbound Success, Ep. 155)

Most marketers consider a decrease in MQLs to be a bad thing, but for Lessonly CMO Kyle Lacy, cutting MQLs in half led to a 10X increase in marketing ROI. This week on the Inbound Success podcast,...

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