Thursday, January 30, 2020

Is 'influencer fatigue' signaling the end of influencer marketing?

Influencer marketing has become a popular strategy to tap into the loyal audiences of trusted thought leaders. For many businesses, spending previously allocated to traditional paid advertising...

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* This article was originally published here

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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok ...