Wednesday, January 29, 2020

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.



* This article was originally published here

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How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok ...