This is one way to leverage the branding value of your competitor. Cheap trick but could be effective if you can deliver a good value proposition in comparison to the name brand.
A Keyword Hack to Split Your Competitors’ Traffic
A Keyword With A Typo Is No Longer The Same Keyword scroll 1/3 down
View attachment 16497
>>>Monday, a direct competitor of Trello, runs a Google Search Ad that targets the keyword...
Search Ad Typo Hijacking
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