Sweepstakes : use pre-lander or direct linking ?

Hi!

I just wanted to open a discussion regarding your experiences with sweepstakes offers and the use of pre-landers/landing pages.

Since I am just starting, I usually run these type of offers (low payout but easy conversions). However I am not sure if landing pages are appropiate: it seems logical to think that they can serve to warm-up traffic, however, with such a simple funnels, it makes me think that it might be harmful to set extra steps.

What do you think? Do you usually use...

Sweepstakes : use pre-lander or direct linking ?

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