No one wants to look at a URL that’s too long and takes up too much space. It feels cluttered and messy if you’re not using a URL shorteners to help you shorten your long links. It’s why the URL shorteners are very important for many websites so that whenever they share their link, it won’t be too long.
A URL shortener help you shorten the link of your website while still redirecting it towards your web page.
For example, you have a link like this: https://www.ourmagazineisawesome.com/2019/10/29/fashion/what-is-the-best-dress-to-wear-for-cocktail-parties.html?action=click&module=Top%20Stories&pgtype=Homepage=avOemvO01AdobmgkdXmcnbFgiGk5sovm78GOe0lasd9jGX6Ydlh2
You don’t need the entire link just so the viewers can know what to expect when clicking the link. You can keep this short and concise by turning it into something like this: https://omi.aw/V2skT5H
Shortened links can make your marketing strategy much easier and more convenient if you’re looking to ask people to see the website for themselves. It provides a better experience for the viewer’s when you add a link of your website to your social media accounts.
What is a URL?
The meaning of URL is Uniform Resource Locator, which is a way of knowing the location of your file on the internet. Whenever someone enters your URL, they would be redirected to the desired website and all of its functions.
A URL is composed of a scheme, top-level domain, 2nd-level domain, subdomain, and subdirectory. When combined, you’ll have yourself the full link that can immediately redirect the user to the location of the website.
With a URL shortener, you can still have the same function as a full link without the unnecessary length. With that said, what is a URL shortener and how does it work?
What is a URL Shortener?
A URL shortener is a type of digital tool which allows you to compress your long link into a new and shorter version. Even if it’s a different link, it will still redirect the user to the website.
Just like the example above, you can create links that are aesthetically pleasing without the unnecessary clutter.
If you don’t know when you should use a URL shortener, you need to learn why you need this digital tool when it comes to your marketing strategies.
Why Use a URL Shortener?
There are many reasons as to why you should use a URL shortener. Sharing links to other people can be a hassle if they’re very lengthy and takes up so much space, and it might discourage other people from checking out your link.
Long Links Might Look Suspicious to the Audience
When you attach a link to your messages and emails, there would be a problem when the link takes up half the space. For some, they might dismiss it as merely a spam email or message when confronted with such a situation.
Maybe, you don’t like how the original link consists of a string of numbers and letters that only clutters your link.
Since the purpose of this marketing strategy is to lead people to your website and gain favorable first impressions, it would be bad if you attach a very lengthy link. It might look like a scam, if you’re not careful with the presentation.
That’s why a URL shortener is important to use for your links. You can provide the potential viewer with a solid user experience without looking too suspicious.
Save Yourself from Character Limits
There are many social media websites that has character limit as a function. When you create a description in your social media account, it might have a character limit.
If you add your long link to the description, it might not fit or if it does, you won’t have any more space to add other catchy sentences and taglines.
Twitter is also another popular platform that limits the character use within a single tweet or post. It would be very handy to have a URL shortener to decrease the character count of your link so that it would fit to your tweet appropriately.
Tracking The Link’s Performance
Another feature that some URL shorteners have is that they can track the engagement with other users to your provided link. It’s a very convenient feature for your marketing campaign because this lets you keep track of how much people are visiting your website.
Also, you will be able to learn how much the marketing strategy you used was successful. Depending on how many people clicked on the link, you’ll be able to discern how the audience received your marketing campaign.
With this, you can decide to change your marketing strategy and opt for other options available for you.
Make You Look Professional
Creating a shortened URL would make you stand out from the rest because of its practicality. However, there are more steps you can take so that you would be differentiated from the other scam links.
You can brand your shortened URL so that it will be customized to whatever you want it to be. Most scam links are generated randomly, and if your link is unique, you might find yourself looking more professional as compared to other websites who link their URLs.
Amazing URL Shorteners to Use
Rebrandly
The URL shortener is an amazing digital tool you can use to shorten your links. The main focus of Rebrandly is to create a highly customized and branded URLs. The created URLs are all good and unique, which can make your links look professional and different from the scam links.
Within a matter of minutes, you’ll have a new customized URL for your marketing use.
Bitly
Nothing beats the convenience that Bitly offers to its customers. You can create a shortened link without creating an account!
Bitly is simple to use, which makes it perfect for many users who want to create a shortened link without any hassle.
If you ever decide to create a premium account, you can gain access to unlimited number of use of their services, as well as receive analytics report as to how your link is doing.
TinyURL
The digital tool is popular throughout the internet due to its convenience and efficiency. It’s one of the most convenient URL shortener on the internet that you can use.
It’s very simple to use, you only have to input the long link and you’re given an option to customize the alias.
TinyURL is completely free, and you won’t have to spend any money just so you can gain access to their services. The digital tool is easy to use, convenient, and free for everyone!
ClickMeter
ClickMeter is owned by Rebrandly, but it contains other features that separates it from its competitors. While having most features that Rebrandly has, ClickMeter has conversion tracking. Conversion tracking allows you to learn how your link is doing well and how much the audience is interacting with it.
With a rate as low as $29 per month, you’d have access to one of the best URL shorteners you can use.
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