Setting up Split Tests on Facebook

I launched a couple ads just to get an idea of what´s working. Let´s say ad A, B, C.
Ad A outperformed ads B and C combined by around 300%. So I declared it a winner.

Then I created a new campaign in Ads manager (as it wouldn´t let me change the original one into a facebook split test), used the same targeting as before and launched the same ad with 5 different images. Got almost no results.

Also, when I checked the stats of the winning ad from the original set, there was a specific...

Setting up Split Tests on Facebook

* This article was originally published here