I've had a drop in tracked sales in February which I believe may have been caused by the Feb 4th Chrome update which changed the way 3rd party cookies are handled.
I have two main affiliates and sales were lower than expected (by about 50-60%). Nothing else has changed and there's nothing unusual about user behavior on my website.
I'm wondering if anyone else here has been effected and if anyone can advise me on this I'd be very grateful. If this is a credible theory, a). what can I do to establish for certain that this is the cause. b). what can I do if anything on my site or c). how should approach affiliate programs - what should they be doing to maintain proper tracking?
[link] [comments]
* This article was originally published here
No comments:
Post a Comment